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Fashion News (Fashion TV)

US' Nike launches Alphafly 4 for marathon runners

US' Nike launches Alphafly 4 for marathon runners

September 21, 2026

Nike is introducing the Alphafly 4, a rebuilt marathon racing shoe with an Atomknit upper, ZoomX LT foam, updated Air Zoom units, a carbon-fiber Flyplate and Fast Shot outsole. The company says the shoe offers 10 per cent more energy return and is 5 per cent lighter in a men's size 8.5; early...

US' Skechers signs Shelby Houlihan as first AERO athlete

US' Skechers signs Shelby Houlihan as first AERO athlete

September 21, 2026

Skechers has signed 14-time US National Champion and American 1500m record holder Shelby Houlihan to its performance roster. Houlihan is the first athlete to represent the Skechers AERO Series and will train in its innovative technical running shoes as she prepares for the 2027 racing season. She...

Spain’s Mango launches Style Club in six European markets

Spain’s Mango launches Style Club in six European markets

September 21, 2026

Mango has launched its renewed Style Club loyalty programme in the UK, Ireland, Italy, Germany, Austria and Switzerland via website and its app. The three-tier programme succeeds Mango Likes You, which had more than 42 million customers across 16 countries, and uses data to personalise rewards,...

Italian luxury house Armani appoints Dario Vitale as Creative Director

Italian luxury house Armani appoints Dario Vitale as Creative Director

September 21, 2026

The Armani Group has appointed Dario Vitale as Creative Director of Emporio Armani and Giorgio Armani Accessories, making him the first person outside the Armani family to hold the role. Effective immediately, the appointment aims to strengthen the group’s creative direction while preserving its...

US' Gap, A.P.C. unveil 37-piece limited-edition fashion collection

US' Gap, A.P.C. unveil 37-piece limited-edition fashion collection

September 21, 2026

Gap and A.P.C. have unveiled a 37-piece limited-edition menswear, womenswear and accessories collection that combines Gap's American casual heritage with A.P.C.'s Parisian approach, drawing on 1960s cinema, music and art. Launching September 18 from $28 to $328, it will be sold online and...

US’ Old Navy unveils Old Navy Sport for activewear growth

US’ Old Navy unveils Old Navy Sport for activewear growth

September 21, 2026

Old Navy has launched Old Navy Sport, giving its activewear business a distinct identity centred on style, performance and value. The sub-brand builds on Old Navy’s No. 5 ranking in the US activewear market and will be promoted across its website, app and nationwide stores. Forty-two locations...

French luxury group Kering names Sophie Maddaloni as General Secretary

French luxury group Kering names Sophie Maddaloni as General Secretary

September 21, 2026

Kering has appointed Sophie Maddaloni as General Secretary, effective immediately, with the Paris-based executive joining the Group's Executive Committee and reporting to Group Chief Operating Officer Jean-Marc Duplaix. She will oversee governance, compliance, Legal, Internal Control, Internal...

Germany’s Puma's CCO Matthias Baeumer exits after nearly 20 years

Germany’s Puma's CCO Matthias Baeumer exits after nearly 20 years

September 21, 2026

Puma Chief Commercial Officer Matthias Baeumer will step down from the Management Board effective September 30, 2026 for personal reasons, with CEO Arthur Hoeld overseeing sales and subsidiaries in the interim. After almost 20 years at Puma, Baeumer will remain a consultant and represent the...

Columbia Sportswear names Peter Rauch president of Mountain Hardwear

Columbia Sportswear names Peter Rauch president of Mountain Hardwear

September 21, 2026

Peter Rauch will become president of Mountain Hardwear on September 28, moving from Columbia Brand North America. Troy Sicotte, president for nearly five years, will shift to global vice-president, sales, focusing on marketplace relationships. The change matters to outdoor apparel and gear partners...

BrilliA brings Jockey brand to Indonesia under five-year deal

BrilliA brings Jockey brand to Indonesia under five-year deal

September 21, 2026

BrilliA has launched Jockey branded products in Indonesia through PT. Mirae Asia Pasifik under an exclusive five-year trademark licence. The roll-out adds an intimatewear and loungewear offer across website, marketplaces, wholesale and retail channels. The first assortment covers underwear, bras...

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